#RomansWineDanube
Marketing framework for sustainable cultural tourism development
About the project
The current situation in the Danube region is marked by a demographic decline in rural areas, imbalanced socio-economic development, and social exclusion of vulnerable groups. The project aims to address those common by applying innovative and inclusive solutions for destination management and developing the touristic potential of underdeveloped sub-destinations with local action plans and innovative destination management solutions. The project seeks to capitalize on the cultural heritage and natural resources of the region and create transnational partnerships to deliver high-quality tourism products and solutions.
Collaborative models, plans, and labels, leading to new and improved touristic offers and enhanced visitors experiences.
Innovative solutions for sub destinations development and management namely a Model for local community involvement and a model for tourism observatories.
Sustainable and eco-friendly travel solutions: Green travel packages and itineraries developed through collaboration with tour operators.
New touristic products - pilots: Festivals of Roman Emperors and Wine Festivals that will test, showcase and promote newly developed solutions.
